All the ideas in one place! It’s been two months now and it’s your turn to “share the serve”. We’d love to know which of these concepts you’ve tried – and any results you’ve seen, whether for yourself or those around you! Here’s the list of Serve60Sharp ideas so far: Maybe you’re too shy to “humble brag” – so share …
Starbuck’s “Pay It Backward”
With a Twist!! You are likely familiar with the trend of “paying it backward” to buy a coffee for the person behind you in the Starbuck’s line. While I’ve been the instigator but not the beneficiary of the Starbuck’s trend, I recently had a similar experience that taught me this works in more than just the coffee shop! A few …
Tchotchkes & Tootsies
Unless your name is Tootsie or Roll, don’t do it… I recently saw a creative campaign commercial by US Senator Chuck Schumer, giving a lesson in Yiddish. It caught my eye because one of my all-time favorite campaign words is tchotchke (Chahch-key), meaning a little trinket. Check it out: Some candidates would rather spend money on shirts, hats, and coffee mugs …
Spread Compliments Like Wildflowers
The feel-good goes both ways! Hey, it’s Stephanie. I’m writing this on a day where I’m wearing slip-on sneakers, jean shorts, and a plain blue shirt. I’m still carrying the clear “event purse” from the Dave Matthews Band concert a few weeks ago. In the ONE HOUR it took for my annual mammogram (ladies – have you had your squeeze …
Community Stalker
It sounds creepier than it is… In contrast to the Social Media Stalker, this is an in-person experience. Think of the Starbucks pay-it-backward concept. Simple examples: Flipping the narrative example: In 2016, a vocal supporter of my client’s opponent blasted me on social media for a hit piece she presumed I created. I refused to give oxygen to the claims (you’re only …
Social Media Stalker
Tiny effort = Huge reward! Now that we’ve covered Town Hall Meeting tips ad nauseam… Let’s talk about creative ways to make a big impression on a constituent or friend, and maybe turn an adversary into a supporter. Ever see someone’s post on social media that they’re at a restaurant and it’s clearly in-the-moment, not posted hours later? Example 1: My …
Town Hall 4-FS 🤦♀️
When a Town Hall goes sideways… For those of you still reading… Merlot is still yummy! The mere mention and your stomach turns #amiright? We compiled 20 years of experience and tons of resources. Here are the best actions when an event erupts (click these links for specifics!): The folks at SGR had great resource in their newsletter a couple weeks ago, titled …
Town Hall Q&A
It doesn’t have to be scary! We get it. Not every incumbent or candidate is comfortable with opening up free-fire questions to a room full of strangers. Insert blatant self-promotion here: Rule #1: Use a relationship tracking tool like VoteSharp to improve your relationships with voters so the attendees at your Town Halls become friends – or at least not strangers. …
Town Hall How-Two
Get it? How-To? Is there such a thing as mom jokes? Now that you’ve planned the perfect Town Hall, what’s next? What do you DO? We recommend planning for one hour – half your time and half Q&A. Here’s an outline for your part of that time. Under each heading above, be sure you’re answering the What’s In It For Me …
Tweak the Town Hall Meeting
Fun & Friendly > Stuffy & Boring Town Hall meetings are a public service must-do. Incumbents should be doing them – and if they aren’t – there’s a vacuum for candidates to fill! When: Monthly or Quarterly. Create a standing meeting time/day. Where: Free is best! Some of these may have a small charge. What to Bring: Signage: Post yard signs outside the …