IYKYK! If you’ve been to an Aldi grocery store, you know about the Aisle of Shame. That’s not its official name, but you know what I’m talking about. It’s the center aisles with limited-time, Aldi-only items. These are typically seasonal gifts, home decor, clothing and shoes, kitchen gadgets, beauty products, etc. We highly recommend the Aldi AOS Facebook group for good ideas …
The Grass is Always Greener…
Where it gets mowed! This is an easy one… You’ve likely already mowed a neighbor’s lawn. Maybe it was because they were sick, broke a bone, had a baby, etc. But what about a stranger? Ideas to execute: Happy serving,
Serve60Sharp Roundup
All the ideas in one place! It’s been two months now and it’s your turn to “share the serve”. We’d love to know which of these concepts you’ve tried – and any results you’ve seen, whether for yourself or those around you! Here’s the list of Serve60Sharp ideas so far: Maybe you’re too shy to “humble brag” – so share …
Starbuck’s “Pay It Backward”
With a Twist!! You are likely familiar with the trend of “paying it backward” to buy a coffee for the person behind you in the Starbuck’s line. While I’ve been the instigator but not the beneficiary of the Starbuck’s trend, I recently had a similar experience that taught me this works in more than just the coffee shop! A few …
Tchotchkes & Tootsies
Unless your name is Tootsie or Roll, don’t do it… I recently saw a creative campaign commercial by US Senator Chuck Schumer, giving a lesson in Yiddish. It caught my eye because one of my all-time favorite campaign words is tchotchke (Chahch-key), meaning a little trinket. Check it out: Some candidates would rather spend money on shirts, hats, and coffee mugs …
Spread Compliments Like Wildflowers
The feel-good goes both ways! Hey, it’s Stephanie. I’m writing this on a day where I’m wearing slip-on sneakers, jean shorts, and a plain blue shirt. I’m still carrying the clear “event purse” from the Dave Matthews Band concert a few weeks ago. In the ONE HOUR it took for my annual mammogram (ladies – have you had your squeeze …
Community Stalker
It sounds creepier than it is… In contrast to the Social Media Stalker, this is an in-person experience. Think of the Starbucks pay-it-backward concept. Simple examples: Flipping the narrative example: In 2016, a vocal supporter of my client’s opponent blasted me on social media for a hit piece she presumed I created. I refused to give oxygen to the claims (you’re only …
Social Media Stalker
Tiny effort = Huge reward! Now that we’ve covered Town Hall Meeting tips ad nauseam… Let’s talk about creative ways to make a big impression on a constituent or friend, and maybe turn an adversary into a supporter. Ever see someone’s post on social media that they’re at a restaurant and it’s clearly in-the-moment, not posted hours later? Example 1: My …
Town Hall 4-FS 🤦♀️
When a Town Hall goes sideways… For those of you still reading… Merlot is still yummy! The mere mention and your stomach turns #amiright? We compiled 20 years of experience and tons of resources. Here are the best actions when an event erupts (click these links for specifics!): The folks at SGR had great resource in their newsletter a couple weeks ago, titled …
Town Hall Q&A
It doesn’t have to be scary! We get it. Not every incumbent or candidate is comfortable with opening up free-fire questions to a room full of strangers. Insert blatant self-promotion here: Rule #1: Use a relationship tracking tool like VoteSharp to improve your relationships with voters so the attendees at your Town Halls become friends – or at least not strangers. …