WDYD Part 3: VoteSharp

The “cheat sheet” for voter relationships. Welcome to the 3rd in our What DO you do? series. We pack a lot of info into this 5-minute read! In the “early ‘00s”, Stephanie was on a doorstep staring at a name on the spreadsheet, trying to recall what she and this constituent had bantered about over email. Her Blackberry was a dead end. …

WDYD Part 2: Political Strategy

From Precinct to President A few weeks ago, we started a series based on our most common question: What DO you do? Stephanie’s entrepreneur brain doesn’t stop spinning ideas, so there’s always new work projects: For about ten years, we did day-to-day campaign product coordination (mailers and other printing, signs, campaign tchotchkes, events, door-to-door planning, etc.) as well as official communications (town …

2023 Word of the Year: Authentic

Runner Up (and winner of Irony of the Year): Deepfake A few weeks ago, we discussed “Influencer Marketing” as a poor alternative for word-of-mouth in a Serve60Sharp, and now the dictionary gods are chiming in agreement. The 2023 Merriam-Webster word of the year is Authentic. An excerpt from the article: Is an authentic performance one or the other, or both? This ties to …

The 2023 Sharp Sheet

General Election Many of our readers are originally from Stephanie’s “Sharp Record” newsletter list, which is geographically centered on Kansas and the KC Metro area. Being actively involved in state and local politics gives a person a unique perspective on the candidates and races – a perspective which could be helpful to voters strapped for time (and lack of interest) …

Tchotchkes & Tootsies

Unless your name is Tootsie or Roll, don’t do it… I recently saw a creative campaign commercial by US Senator Chuck Schumer, giving a lesson in Yiddish. It caught my eye because one of my all-time favorite campaign words is tchotchke (Chahch-key), meaning a little trinket. Check it out: Some candidates would rather spend money on shirts, hats, and coffee mugs …

5W-H: How?

“He who has a why to live for can bear almost any how.” ― Friedrich Nietzsche Welcome to the sixth in our 6.5-part series on the 5Ws & an H of running for office. We’ve jumbled up the typical “Who, What, When, Where, Why, and How” into the chronology of how those questions should play out in politics: Why, Where, What, Who, …

5W-H: When (FREEBIE)

Calendars, Timelines, and Deadlines, OH MY! Welcome to the fifth in our 6.5-part series on the 5Ws & an H of running for office. We’ve jumbled up the typical “Who, What, When, Where, Why, and How” into the chronology of how those questions should play out in politics: Why, Where, What, Who, When, and How. Here’s our When… When are the meetings? …

5W-H: Who?

Depending on the question… Whom? Welcome to the Fourth in our 6.5-part series on the 5Ws & an H of running for office. We’ve jumbled up the typical “Who, What, When, Where, Why, and How” into the chronology of how those questions should play out in politics: Why, Where, What, Who, When, and How. Welcome to our Who… Who currently holds the …

5W-H: What.5? (FREEBIE)

.5 newsletter, full size checklist. Welcome to the “point five” addition to our series on the 5Ws & an H of running for office. We’ve jumbled up the typical “Who, What, When, Where, Why, and How” into the chronology of how those questions should play out in politics: Why, Where, What, Who, When, and How. Welcome to our What-point-five… “Point five” is …

5W-H: What?

Welcome to the third in our 6-part series on the 5Ws & an H of running for office. We’ve jumbled up the typical “Who, What, When, Where, Why, and How” into the chronology of how those questions should play out in politics: Why, Where, What, Who, When, and How. Welcome to our What… The previous post about “Where” dovetails perfectly into this …