Runner Up (and winner of Irony of the Year): Deepfake A few weeks ago, we discussed “Influencer Marketing” as a poor alternative for word-of-mouth in a Serve60Sharp, and now the dictionary gods are chiming in agreement. The 2023 Merriam-Webster word of the year is Authentic. An excerpt from the article: Is an authentic performance one or the other, or both? This ties to …